PageRank, or PR, is a numeric value that Google places on how important a page is on the Web. PageRank is determined by how many incoming links there are to a page. Google figures that when one page links to another page, it is in effect “casting a vote” for the importance of the other page. The more incoming links (votes) there are for a page, the more important the page is to Google, generally speaking.
Many people obsess and over-hype the importance PageRank and therefore introduce worry and confusion that is not warranted. It is but a single factor in the overall ranking algorithm. This may be because it is the only part of the Google ranking algorithm that is made public – well sort of.
You can see what the “public” PR value of a page is in the Google Toolbar:
PageRank vs. Search Result Ranking
Some people confuse Google PageRank (PR) with their page’s ranking for a certain search result for a certain keyword. Google PR is just one factor that is used to determine your page’s actual rank (position or placement) on a search results page for a given search query.
It is not uncommon to see a page with a lower PageRank value that is positioned higher on a search results page than a page with a higher PageRank. This shows that PageRank is not the most important factor in Google’s ranking algorithm. A properly keyword-optimized site with a lower PageRank can outrank a non-optimized site with a higher PageRank.
This is a common scenario for large corporate sites. The corporate site may have a high PageRank as a result of the large number of other sites that link to it, but they end up being outranked due to their lack of keyword optimization for their pages.
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